Skip to content
Case study · Retail · E-commerce

One system instead of three: AI order routing across 12 outlets

A Kenyan retailer running three separate order systems across a dozen outlets. We collapsed it to one, then built an AI router to handle daily volume without a human in the loop.

3 → 1
Systems unified
12
Outlets live
~1,800
Daily orders routed
10 wks
Build to live

The brief

A retail operator with a dozen outlets across Nairobi and two other counties was running three unconnected order systems. Stockouts in one outlet while another had surplus. Duplicate orders. A reconciliation nightmare at month end. They wanted one system — but built in a way that survived an MD who wasn't technical.

What we shipped

  • A single order intake surface (web + WhatsApp) routed by branch, product availability, and customer history.
  • An AI router that assigns each incoming order to the right outlet based on stock, distance, and driver load.
  • M-Pesa STK Push and Paybill reconciliation that matches the books — automatically, nightly.
  • An operator dashboard with the four numbers the MD actually cares about.

How we worked

We scoped fixed at ten weeks. Week one was a whiteboard pass — we drew the current order flow on a single page and circled every human hand-off. Nine of them were automatable. One wasn't, and we said so. Weeks two through eight were build, with a staging URL the operations lead could hit every morning. Weeks nine and ten were parallel-run — new system alongside old, with one outlet at a time cutting over.

Outcome

Ten weeks from first call to first live outlet. All twelve outlets across in four more weeks. The MD stopped getting WhatsApp messages at 7pm about missing orders inside the first month.

Order routing runs around ~1,800 orders a day now, with a human only touching the exceptions queue. Reconciliation closes same-day. The three-system tax is gone.

What we'd do differently

We underweighted the driver UX in the first build. Drivers hated the original app. We rebuilt it in week 14 with their input — should have been co-designed with them from day one. Every logistics build since then starts with a driver in the room.

Tell us the 50-times-a-day decision your business keeps making.

We'll tell you in 20 minutes whether a system can make it for you — and if it can't, we'll say so.

Chat with us on WhatsApp