The brief
Dew Point Naturals came to us with a classic Kenyan SME problem: a good product, a scattered digital presence, and three different places telling three different stories about the brand. The founder wanted a revamp — but one that would actually hold after we walked away.
What we shipped
- A refreshed brand identity system — logo, type, colour, and voice — that the team could apply without our help six months later.
- A new responsive website with a content engine the founder could update without touching code.
- A social calendar and content-production rhythm, handed over after 90 days with SOPs.
- Analytics baseline and a monthly dashboard tied to organic reach and inbound leads.
How we worked
Four-phase build. Week one was a single-page system map — every touchpoint the customer saw, every place the brand had to speak. Weeks two through eight were design and development, with a Friday demo every week. The final two weeks were training and handover.
We didn't rebuild what didn't need rebuilding. The founder already had a clear voice; we gave it a visual system and a distribution engine to match.
Outcome
Trailing nine months after launch, organic reach was up 3× against baseline and inbound leads were landing in one inbox instead of four. The founder's own words, on Google: "Did a wonderful job revamping our digital presence, and was always ready to go the extra mile to ensure client satisfaction."
Four years later, they're still the brand they rebuilt with us — and the system is still running without us.
"Did a wonderful job revamping our digital presence, and was always ready to go the extra mile to ensure client satisfaction. Thanks A-Lit digital!"
— Dew Point Naturals · 5★ · Google
What we'd do differently
We would instrument the commerce layer on day one. We instrumented it in month four because the founder asked for it — that data would have been worth having from the start. We bake that into every e-commerce build now.